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A 2012 "End of the world" concept image with the idea that non-perishable canned foods need to be stockpiled just in case of the Mayan calendar predicted apocalypse on Dec 21st 2012. And, conceptually, that the world has an expiration date, and is "best used by December 2012". The product "use by date" is real; not added in Photoshop.

No Power? No Problem. Food Storage Tips and Easy, No-Cook Meals

Power outages can happen at any time throughout the year – whether you’re dealing with winter weather that’s iced down power lines, or you’re contending with tropical storm weather during hurricane season. Regardless of the season, if you think there’s a chance that the power could go out, it’s a good idea to be proactive. […]

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